The famous beer brand is giving away free beer and a retro car as part of the “Smokey and the Bandit” thematic campaign.
Since Friday, June 11th, Coors Banquet is sending fans of the famous film on a virtual hunt.
“Coors Banquet is hiding the keys to the retro dreamcar with a mechanical gearbox Pontiac Firebird in a secret location in Colorado, and on June 11th, five clues will be provided, after the correct answer contestants will be directed to the next location with a following clue. The keys are hidden in the last spot. The first person to find them will get a car and a free Coors set for a year” the company announced.
Coors Banquet is also running a competition on their Instagram. Five participants who will answer all the quiz questions correctly in the comments will receive free beer for a year.